Analyse your offer and the target market – and don’t put your entire range
on the internet from the very beginning, but rather just the items that sell
well in your actual shop.
Only develop the shop yourself if you have your own IT department.
Otherwise, turn to a full-service agency.
Look at what your competitors are doing and how they are presenting themselves.
Check whether you can fall back on existing logistics or whether
you’ll have to develop or outsource this. Furthermore, note that
each order will also involve transaction costs, credit card fees,
commissions and postage.
6. Product presentation
Use meaningful product photos with a clear description and price.
Availability and the delivery period are also important.
7. Payment function
Always offer your customers several payment options and check
whether you want to offer an invoice option for international business.
Lead your customers to a secure area at the latest when they click
to checkout and inform them of this.
Update the content, offer something new and special offers.
Your online shop must be nurtured and cared for.
(Source: Die Post)